Unit 4 Technical Evaluation

Technical and aesthetic qualities

Our strength in our technical aspect that we did well in is the camera language this was also agreed by the audience feedback that we had got as there said that the “camera language was denoted at the right time as when we need to feel close with the actor the camera came closer that connoted that he is the main focus and he his helpless this was shown in the facial expression”. The effect that this had on the audience is that it allowed them to connect with the character more, the camera language was also seeming to be with the flow of the main character. Through the aesthetics we had seen that the edit of the film worked well, as our audience feedback said that the “colours and the time of day that you have filmed some of the seen made it look cinematic and pleasant to watch” This was due to use filming in a golden hour which is where the sun is setting or rising. The effect that this had on the short film is that the lighting made it look like a film a film that you would expect to see on a bug scene. As it made the film look authentic.

A weakness that we see in the short film that could have been improved is the sound that we filmed near the beach, this was also recognised by our audience because there had said “the sound that was meant to be hear which was the dialogue was over powered by the wind sound near the sea” we had also agreed on this, and had seen and heard that the sound disvalued the aesthetics of the film, as the film was up as professional standards and had gone down. How the improvement of sound would make the short film better is that it would have made it more clear of what the characters where saying, as this would have allowed the audience to take the scene into account. another improvement that I would see in the short film is the transition music as the audience did not like the music stop and started. there wanted to see a smoother transition. How this would have made this better is that it would have made the film to have a cleaner look to it.

Realisation of Proposal

How well our final idea projected the pitch idea into our short film was quite accurate. As in our advert we had said that we wanted to include a “mise-en-riens” as this was where an aspect of the middle of the film is placed at the begging. In our pitch we said that we wanted to show the ending of the bus scene at the begging of the short film, this was because we wanted to leave the audience with a question of “what just happened?”. In the pitch we had said that our binary of our short film was going to be “Man vs Words” we had said this because we wanted the words and his dyslexia to be his antagonist that brought his down to his lowest point, we had portrayed this well in the short film of every time his dyslexia was in play his was always to weak one and feel hurt by it. How well this had worked is that the audience got to see that there was something there that was shown to represent an antagonist, as the effectivity presented the binary well as every time we saw the binary take place we saw what was weak and what was strong, the audience saw the enemy.

An element that we had said in our pitch towards our short film was that we were going use the bokeh effect to create an effect and transition of the visuals of a dyslexic person. As we said in our Pitch “we wanted to test our self’s as creator as try something new that could allow use to widen our portfolio” but there was a struggles of creating the effect this was due to time that we had and the some of the resources that we would need. How this would have made the short film better is that it would have allowed use to create something new on cinema as the effect is normally not used in film as there are used in photography but some have been on video. It would have made the structure of the short film more unique and different to watch.

Fitness for purpose audience

The target audience that we initial said that we would like to aim toward the movie to was a 19 year old male, that has an interest of the peaky blinders and the film of pursuit of happiness, the location would be built around the UK and have an ethnicity of all. In our audience feedback we had said that the short film we had a mixed of people that where aimed towards our target audience. What there said that appealed to them was that fact that there had someone in their lives that had dyslexia, this was either their younger brother or friend that had it, as there knew the effect that there had on their everyday lives. The short film also appealed to them in the scenarios that the character was in was relatable as they have gone together on dates with their girlfriend and there have gone out with friend and a stranger had asked for direction before. How well the short film connected with the audience was really well as it connected with them as an everyday person.

On the other side what did not relate to the audience was the form of dyslexia as there have not personally been effected by it , and don’t know the true effect of it and how it can bring you down, as you lose out of opportunities. It did not relate to them as the effect it but it gave them a sense of what a dyslexia person view things in a day to day bases.

Fitness for purpose client

Our short film had meet the brief really well, as we had stuck to the rules of the brief and had completed the short film in time. It had stated the production group had to be no larger than three, in our group we had two it was me and Ben as a group, as we knew we had a good view of each other’s ideas. We had finished the short film in time for the submission deadline od June 2017 as we had finished t in the month of June, which had meant we had stayed in schedule. It had also started on the brief that the short film had to be a single camera production, we had kept it to a single camera production to with stand and retain the quality of the video. How this was effective is that it gave use a set rule to follow, as it gave us an outline for use to work from.

An aspect from the brief that we initial did not follow, this was not in our intention what that the brief had stated that the short film main contain “non copyright video or audio” as the brief was seen to be a professional minded level. As in the first cut of the short film we had realised that one of our music was copyrighted, so what we had did is that we had go back to the editing timeline and had changed the music to a non-copyright music as we did not want our short film to be declined from the competition.