Types of Brief

Contractual

Contractual brief is a fixed brief that, describes what the industry is requiring. The brief also include time frame, the pay of the requirement and the deadline for the job requirement.

Where contractual brief will be used in the media environment is in the whole film production cast and crew that is used. What this does is that it tells the cast and crew there responsibility they have .

The disadvantages of  a contractual brief is that there is no negotiability. This mean that they are permanently committed to the assignment that they have signed up to do. The cast and crew do not have a choices to leave as they have sign a consent form that they are assigned for the job.

The advantage for contractual brief is that their is clarity of information that is shown within the contract. This means that there is less chances of messing up the job. It allows the production of the film to be clean and organised without having any mix ups.

Negotiated

A negotiated brief includes more freedom to place your own vision into the idea. It allows you to alter the brief and is open to adding new ideas for the clients and allows the client to choose whether they want to go with the idea or not, further changes can be made until the client is happy.

Where I have used a negotiated brief is in my personal experience when making short film, as i have negotiated the script with the actors as in my short film of friendship, I had negotiated on who was going to be a victim and who was going to be a hero that saves his friend. We had also decided the locations as not all of the actors agreed so we had all picked a locations that we had liked.

The disadvantages of a negotiated brief is that there is not a lot of money made, because there is a small amount of budget that is put in to the film. We had no budget of this short film which had limited us on props that I wanted to use in the shorty film and the location that I wanted to film at. I also did not make any money from this project.

The advantages of negotiated brief is that it allows you to be more creative because you are free to make your own media. There is also a lot of leeway for creativity, and when/where the brief should be completed. We also had contacted each other on group chat and all agreed on a day that we all could film the short film. I had a lot of freedom to created what I wanted to create and show to the public.

Formal

A formal brief is a brief that outlines the responsibilities that inform you about a product of services, it is presented in a neat and formal style that brings across what the clients exactly wants.

I have used a formal brief in the making of our ultra short film. We where giving a set task to complete, as this outlined the elements that we had to add in the short film for example jump-cuts, cross-cutting, montage and e.g. What It also gave us additional information of when is filming was due and when the first and final cut of the ultra shirt film is due.

The disadvantage of formal brief is that there is not a lot of flexibility to adjust the the brief to your liking. You are fixed to this jobs, you don't have freedom of what you can do. We were limited to create a short film that lasted 2:30 as this did not allow us to add more, which put a limits on the amount of content that I place.

The advantage of  a formal brief is that there is clear outline of what you would have to do, as it tell you the the responsibility that you should stick to clearly. Which allows the employee to mess up the job. Where I had experiences an advantage in this project is that techniques where laid out clearly which made the first cut of the short film , my final cut because I had clearly understood what the brief was asking for.

Informal

An informal brief is a short piece of text, such as an e-mail, a conversation that outlines the request for someone to do some work for the client. This is often used to communicate with friends or for when low budget is involved.

I have had an experience with an informal brief , this was used in the making of the multi camera project , as I was editing an sections and was asked to make the segments a short and snapping. I had made the video last around 7 mins and did not have what the same idea of what he had asked for. So i had cut the video down to 2:30 and was seen as perfect for the multi cam show.

The disadvantages for informal brief is that there is more likely chance of the task not being correct the first time. As this may lead to loosing time on doing other jobs. This could also mean that there may be a lack of agreement, of not visualising the same idea.This was shown when it came time to show the first cut and did not the same visuals as the clients , so i had to go bad and change it which look up some time but it was completed in the end. 
The advantage for informal brief is there is trust built. What else is that it is easy to explain. It is a quick and easy form of communications between each other. As me and the client had a short conversation about what he wanted and how long he wanted.

Commission

Commission brief one where both employee and client have worked together before and have formed a good working relationship. because they have used this employee before the client knows exactly how they work and the standards they work at. 

Where I had used a commission brief , is the making of a short film as I had used the same actors that had used from previous short film, as I had got two actors that I both worked with me on two different short film to work on one short film.

The disadvantage of working with a commission brief is that the client loses their own personal freedom because they end up relying on the employee too much. It also means they don't see what other potential candidates can offer which can be better then what their regular employee does.

The advantage of working with a commission brief is that you are comfortable with your employee because you have worked with them before. The client know of the skills that they can do. I had known the extent the both of the actors would go to. I had worked with both actors before for acting and other help, such as camera work and editing.

Tender

Tender briefs are where the client advertises for exterior companies to come and pitch for the brief. This gives the client a chances view and decide on the employee to work with their company, the client has a choice of which company they wish to work with.

Where we can see an example of where tender brief will be used in is when usually hiring a freelance person in the film industry, specifically this could be the editors that are used in the post production stage. As there would come in a present there idea of who there would edit the movie and if the company likes it it would hire them.

The disadvantage of using this Tender is that it doesn't produce a lot of money. there is no guarantee that they will get the job as the client will go for a better offer when offered. The idea from the edittors may not be what the client may be looking for in there movies of how there want to present it.

One of the advantage for tender brief is that it allows you to put your views across, as you are in control of the idea and you get to choice what you want to bring to the audience. As this allows the editors to shows the influences there would places in the edit of the film.

Cooperative Brief

Cooperative brief is where two or more companies/business come together to work on a specific project. This is done because one companies may specialist in a specific skill and may not have all the other skills to complete the assignment, combining both employees skills will result in a better finish.

An example of cooperative brief , would be the film industry that have worked on films together for example Disney and pixer had work on the film Cars. As Pixar had the experience of 3D animation so Disney had asked for there skills to be in the movie.

One of the disadvantages of working with this type of brief is that it makes it harder for the company to stand out. As first Pixar was hard to stand out , as Disney was a much bigger and recognised company then pixar.
The advantage of cooperative brief is that you get to collaborate with other companies and get to build networks. This also allows you to complete the work in a faster paces. As the durations of the productions that Pixar films is done much quickies and there is skills from both companies that are both involved with each other.

Competition

A competition brief is open to the public. This allows the wide range of people to create product for the brief for little to no money. A prize or a reward is awarded to the winner.

Where you would see an example of a competitions brief is in competition of short film, which are also know as short film festivals. An example of this festivals is the BFI festivals as this is a competitions this is opened to the public to enter.

The disadvantage of this is that you have to spend your own money of the project. There is  a never a guarantee that you will make your money back from the prize that you receive. As the money spend of short film will not be earned back as there is hardly any money made from short films .
The advantage of this is that you can be free will your ideas. There no one telling what to as there is a freedom of creating of what you wants and what views you want to put across. The short film that are made are from your influences and BFI only set a limed amount of rule that you should follow around.